XSTAND TRADE PORTABLE
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Over at Larry’s booth, though, convention-goers are engaged in filling out a form entering them into a drawing for a FREE $1000 Fax/Copy Machine. Bob’s display banner are bringing in convention goers to his booth, but they’re just getting a business card and a brochure that shows printers and copiers and mentions the features and benefits of each unit. Obviously, his medium are attracting more visitors even though they’re not as optimally positioned. But we’ve also noted that Larry is getting twice as many booth visitors. OK, so we know that Bob is getting more views because his ad graphics are positioned better than Larry’s. And What Larry’s Company Should Do With The X Banner Stand To Get More Leads. Analyzing Bob’s And Larry’s Sales Techniques: What Would Improve Bob’s Results Even Though His Advertising Display Stands Are Getting More Views. As people stream in, though, Larry’s booth, with his disadvantaged 30° angled positioning of his company’s single-sided telescopic trade displays at each end, appear to be out-pulling Bob’s superior two-faced pop up displays. It is now up to the sales reps to convert passersby into leads (in our experience, very few sales are actually closed at tradeshows, mostly afterwards). Right now, Larry appears to be at a slight disadvantage: the score is Bob, 2, and Larry, 1 (they both get one point for showing up). Larry is at a disadvantage as he has to place his single-sided pull up banner stands at about a 30° angle at each end of his company’s 20′ x 20′ booth, and he places the X stand banner facing the aisle next to his multimedia kiosk. Bob sets up his two-sided banner stands at each end of his 20′ x 20′ booth, and Larry does the same.īob’s displays are place correctly, perpendicular to the aisle. All things being pretty much equal, Bob and Larry happen to be right across the aisle from each other in a good location in the convention center. However, the outcome of this trade show may surprise you. That is a logically correct thought process.

Wouldn’t Double Sided Banner Stands Be The Obvious Choice In Most Situations,? An X Stand Banner Or Single Sided Pull Up Stands Would Have Less Exposure, Right? Larry’s marketing director sent him to the tradeshow with a couple pull up banner stands and an X-stand banner, all of which are attractive single-sided units.

XSTAND TRADE PORTABLE

This week, Bob and Larry both loaded up their marketing kits, which include portable trade show booths, brochures, business cards, a multimedia kiosk, and a table top display and headed to a regional business technology trade show.īob’s marketing director, however, purchased a couple new double sided banner stands. The printers and copiers the two companies sell and service are of excellent quality, and are, realistically, commoditized products. Larry is also an average sales rep for a competing distributor of similar equipment. Denver, Dallas, St.Bob is an average salesman from a company that sells printers and copy machines.Chicago, Boston, Atlanta, Orlando, Charlotte, Detroit, Indianapolis: 2-days.New York, Philadelphia, D.C., Baltimore, Las Vegas, Ohio: 1-day.Ground ship times for the X-Stand Banner Stands: NOTE: Please reference your order number in notes area Includes: X-stand Frame, and canvas carry bag

Xstand trade